With the explosion in the use of social media for events, there has been a steady increase of misinformation that has resulted in many event planners making mistakes and becoming disappointed after their first foray into social media.
The hardest thing about being successful on social media is that it only takes one mistake to ruin your chances of getting the desired reach, engagement and ROI from your efforts. Luckily for you, there are only a few mistakes that event planners make on social media!
Here are the 5 biggest reasons your social media efforts haven’t delivered the results you had hoped:
- Believing that you should be on social media because a competitor is.
- Not being aware of social media’s uses and benefits.
- Not being on the right social media platforms.
- You haven’t created a social media strategy.
- Analyzing past social media posts isn’t important enough to you.
These 5 mistakes may be the biggest ones, but there are still plenty of other mistakes and misconceptions that could be holding you back.
How to Avoid the Biggest Mistakes and Be Successful on Social Media
Like we mentioned earlier, just one of those 5 mistakes is enough to make all of your social media efforts unsuccessful, but don’t worry, we’ve collected advice, information and methods from social media marketing specialists. This information is just what you need to avoid making the biggest social media mistakes.
Read through our free eBook, “The Advanced Guide to Using Social Media For Events”, and you’ll be avoiding the most common mistakes and misconceptions while simultaneously becoming a master of social media in no time.