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Corporate Events, Corporate Parties, Event Planning, Featured, Tips

5 Things to Learn From Hollywood’s Top Event Planners

March 7, 2016
5 Things to Learn From Hollywood's Top Event Planners

Every year Hollywood’s best event planners plan and throw extravagant corporate parties and events, especially around the bigger awards shows like the Oscars. With some of the event planners throwing these parties for 27+ years, they’ve accumulated a wealth of information and are willing to pass it along to anyone interested.

Here are the 5 things you need to learn from Hollywood’s top event planners:

1. Put energy into all of the senses

One of the biggest suggestions was to invest time and resources into all of the senses, many event planners take care of 2 senses, sight and sound, but incorporating the other senses into your event makes for a more memorable experience. Guests will remember how the event made them feel, because they were able to feel the event with all of their senses.

2. Stay mindful of the food you serve guests

Food can be a tricky thing, and many will order catering without putting enough thought into what type of food they are serving their guests. Will you guests have eaten recently? Do they expect a formal dinner or are they looking for food to be more of a snack. Will the food ruin their nice clothes and jewelry? All of these are things to take into consideration.

3. Bad lighting is the biggest buzzkill

According to some of Hollywood’s best planners, having an event with bad lighting is the worst thing you can do. The lighting sets the mood for the event and plays a major role in how the guests will interact with each other and the event venue itself. Lighting can be used to encourage guests to remain in certain areas or to call attention to certain items.

4. It’s as much about the small things as it is the big things

While many event planners would tell you not to stress the small things (this is especially common advice in wedding planning), the crowd in Hollywood argues that the little things are just as important as the big things. They suggest you take the same amount of time and care on the flowers, the valet, the way refreshments are provided, and other “small” things as you do the larger items to improve guest satisfaction.

5. The layout is of the utmost importance. Make no guest feel like they’ve been B-Listed

While this advice may seem like it only matters because of the celebrities in Hollywood, this advice is surprisingly relevant at all events. The idea is that every guest who attends your event should have the same experience. This means they all have the same amount of space, the same view, the same decorations and they all leave the venue feeling the same way: Glad they attended and looking forward to next years event.

Corporate Events, Corporate Parties

The Ultimate Guide to Planning a Corporate Party

February 5, 2016

Planning a corporate party gives you the opportunity to showcase company accomplishments, create camaraderie among employees, and build meaningful relationships with clients. It may also end up a total disaster with your event going over budget, you being over stressed, and your attendees being bored out of their minds.

Planning a Corporate Party

The perfect corporate party takes planning, and this guide covers all of the details.

I. Planning and Researching Your Corporate Party

In this first phase you are going to

  • Brainstorm and decide on the party’s theme
  • Set a Budget
  • Determine the goal of the party
  • Choose date, location, and time
  • Research vendors, speakers, entertainers, etc.
  • Make a to-do list/timeline

II. Booking and (More) Planning

In this phase of planning your corporate party you are going to do the following:

  • View locations and meet vendors
  • Choose preferred venue and vendors
  • Discuss rental costs
  • Determine if the venue is right for your event
  • Plan decorations
  • Book entertainment, vendors, and photographer/videographer
  • Book your venue
  • Order and rent necessary equipment
  • Find hotels to accommodate out of town guests (if needed)
  • Put together a program (if needed)
  • Put together a back-up plan if your venue is outside
  • Determine the menu with your caterer or facility
  • Sign contracts

III. Promotion, Invitations and Confirmations

Successfully promoting your corporate event could be done in a number of different ways. This section will cover all the following:

  • Send out the save the date
  • Send out invitations
  • Confirm the venue, entertainment, caterers, etc.
  • Let guests know hotel and transportation information (if applicable)
  • Confirm Volunteer/staff responsibilities
  • Visit the venue and if possible set up decorations, tables, etc.
  • Determine security needs
  • Have a designated errand person chosen

IV. The Day of the Event

On the day of the event you will want to do the following:

  • Meet with staff and volunteers
  • Perform a walk through
  • Listen to what attendees like and dislike
  • Encourage guests to be active on social media

V. After the Corporate Party

After the party you will want to do the following:

  • Put video, photos and text on your site or social media
  • Send thank yous
  • Take note of what went well and what didn’t
  • Save budget, venue and vendor info
  • Save items that can be used at the next party or event


Some of the specifics may vary between events for example one party may call for a hotel and catering for 200 while another may forgo the hotel choose pizza for food. The key to planning a great corporate party is staying organized and following a plan.